As I’m writing this post, I’m realizing that I talk about Anthropologie a lot.
I hate overkill, but I can’t get over the things that this store does! It fits my personality so well, I just can’t help it.
Well, Anthropologie has totally outdone themselves this year.
Earlier this year, Anthro launched their wedding line named BHLDN.
On their website, they explain their WHY (If you don’t know about WHY, click here):
Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasions—ours is a voice that celebrates a woman’s most anticipated milestones. And one that gives tradition a twist.
We want, more than anything, to help a woman create an event that reflects her own unique perspective… to a tee. We want to give a bride that edit she’s been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids—in mix-and-match frocks with rich hues and unexpected details.
But it goes beyond the dress. Our goal, and the reason we drape, fold, bustle, and stitch, is to start a conversation with our customer—to build a resource where she can come to find inspiration and to share with those closest to her, as well as our broader coterie. BHLDN’s story is unfolding; and we’ll look to our customer for cues and guidance going forward.
There are no checkboxes. No fill-in-the-blanks. On the contrary, we think a moment should be as layered and dimensional as the woman standing within it.
Gives. me. chills.
And this is why I am so obsessed with Anthro and BHLDN – my passion is aligned with their passion. Their WHY makes me excited for what I do, and it inspires me to create wedding days that are memorable for each and every bride. It’s the stuff I dream of.
Here is some of their gorgeousness.. be prepared to be amazed:
I’m in love with all of it. I need to plan a trip down to Texas to visit their store.
What do you think? Are you in love?